The Smoke Signal
Are we going to make payroll?
We are behind on invoicing and collections (AKA show me the money).
We never get financials on time ( Internal Process/Weakness).
We have so much software and I am not sure who uses most of it or if it gets used at all?

The professionals that are fierce advocates, guardians of practicing accounting; these are the people that understand we are vital forces for the public, for businesses and their stakeholders and/or owners.

In business as in baseball we would love our sales to cash turnover to be well over 1 as well. A simple formula that tells us how quickly (efficiently) our cash goes in the bank. Then we have accounted for the variable change.